CRISTINA’S LETTERS
Institutional Visit: A Recognition of Everyone’s Effort and ITV Ice Makers’ Resilience
May, 2025
We have welcomed the President of the Government to ITV Ice Makers, and we do so with the pride of having been chosen as an example of effort, recovery, and industrial resilience.
This visit is a recognition of the work of all of us: a team that, after the devastating impact of the flood, has shown the best of commitment, responsiveness, and the spirit of overcoming adversity.
We are an industrial company, manufacturer of ice machines, with an international vocation, representing thousands of Spanish SMEs that create jobs, bet on innovation, and fight to grow—even under extreme circumstances.
At ITV Ice Makers, we appreciate this visit for what it is: an institutional gesture toward the productive fabric, and especially toward the collective effort of all of us, without which we wouldn’t be here today.
When well-done work is recognized and the role of companies striving to continue generating value is highlighted, it becomes a shared source of pride.
I would also like to express my personal gratitude: we have been congratulated for the way we received the visit, for our courtesy, professionalism, and the exemplary attitude shown.
From the heart: THANK YOU. Today, once again, we have proven that ITV Ice Makers is not just a factory—we are a team to be deeply proud of.
Cristina.
Woman in the Refrigeration Sector Award
May, 2025
Hello,
I want to share with you that I have been honored with the Woman in the Refrigeration Sector award, granted by AEFYT. This recognition has taken me by surprise and, at the same time, fills me with pride—not only for what it represents on a personal level, but also because it highlights the collective effort we make every day at ITV Ice Makers.
Receiving this award is, without a doubt, a recognition of the work we do as a team, of each one of your commitments, and of our constant dedication to offering the best of ourselves. It is truly a reflection of who we are as a company: a solid, professional organization capable of adapting and overcoming challenges. It is a testament to our ability to innovate, grow, and lead in such a competitive sector as refrigeration.
What I value most about ITV Ice Makers is the human quality of the people who are part of this great family. Collaboration, teamwork, passion for what we do, and the constant drive to exceed expectations are what truly make ITV Ice Makers a unique company. Each of you contributes something essential—whether in production, product development, operations management, customer service, or any other area. Without this collective commitment, achievements like this would not be possible.
The visibility this distinction gives us helps us continue growing as a company, to highlight what we do well, and to keep moving forward with our projects. I am convinced that what matters most is our collective effort, our well-done work, and the fact that, every day, each of us contributes a little more to the success of ITV Ice Makers.
I feel fortunate to be surrounded by such an exceptional team and to lead a company with such promising future prospects. Thank you all for your work and dedication. This award is as much yours as it is mine, and I want to share it with all of you.
Thank you
Cristina.
ITV Ice Makers Commitment To Equal Opportunities
March, 2025
Good morning
At ITV Ice Makers, equal treatment and opportunities for women and men are fundamental principles of our corporate culture. It is not just about complying with current regulations but about taking active responsibility in building a more equitable, diverse, and inclusive society.
We recognize that diversity is a key driver of innovation and growth. Therefore, we promote measures that ensure fairness in access to employment, career advancement, and work-life balance. Our Corporate and Human Resources Policy includes concrete actions to foster an environment where everyone can develop their talent without barriers or limitations imposed by gender.
This commitment translates into real initiatives, including:
- Selection and promotion processes based on merit and equal conditions, ensuring that talent and skills are the only determining factors in decision-making.
- Training and professional development plans with a gender perspective, guaranteeing equitable access to growth opportunities within the company.
- Work-life balance and co-responsibility measures, promoting a real equilibrium between personal and professional life for everyone at ITV Ice Makers.
- Continuous review of company policies to ensure fairness, eliminating any potential gender gaps.
- Promotion of female representation at all levels of the organization, especially in traditionally male-dominated areas such as industrial production and executive management.
Equality not only improves the work environment and the well-being of our team but also strengthens our competitiveness and sustainability as a company. In a world where gender equity is increasingly recognized as a key factor for progress, ITV Ice Makers takes on the responsibility of being a benchmark in the industrial sector, demonstrating that business success and social commitment can go hand in hand.
Furthermore, we understand that our influence extends beyond our facilities. As a company with a global presence, we aim to leave a positive mark on society, actively contributing to change through the way we work and lead.
Therefore, we renew our commitment in 2025 with policies and actions that reinforce equal opportunities, ensuring that our evolution as a company aligns with the values of justice, respect, and fairness that the modern world demands.
Thank you for being part of this commitment and for contributing every day to building a more inclusive and equitable ITV Ice Makers.
With gratitude,
Cristina Cordón
CEO ITV Ice Makers
Thank you for being part of GUEXT 2024
October 2024
Good morning everyone,
I would like to address both those who will be present at GUEXT 2024 next week and those who will not, to share why this event is crucial for ITV Ice Makers. It is not just a trade fair, it is a key platform where we showcase who we are and what we can achieve.
Why is it so important? GUEXT is one of the largest trade fairs in the sector, especially for the peninsular market. It will bring together thousands of professionals from the Horeca world, from distributors to potential customers. It will be the perfect opportunity to present our new products, advanced solutions and reaffirm our commitment to innovation. It is a unique opportunity to strengthen the brand and open new doors.
What are we looking to achieve? Although not all of us will be there, each of us is part of this joint effort. What happens at GUEXT reflects the work of everyone: production, R&D, quality, sales, administration, EVERYONE. Our goal is clear: to consolidate business relationships, win new customers and demonstrate why we are market leaders.
This is for all of us:
Those of you at the show, this is your time to stand out. You have the backing of the entire company to turn every conversation and demonstration into business opportunities, showcasing the best of us and our ice machines.
For those of you who will not be attending, keep in mind that the success of the show is also yours. The effort, dedication and quality that you put in every day are the pillars of what we are going to achieve.
A JOINT EFFORT: What we achieve at the fair is a reflection of teamwork. From the ice machines we make, to the technology we develop, to the service we offer, we all play a key role in making ITV Ice Makers globally recognised.
GOING FOR MORE: This show is another step towards growth and excellence. We know that the future is full of opportunities, and each one of us is key to achieving them.
Thank you all for your dedication, effort and commitment. The success of ITV Ice Makers is the success of all of us. Although we are not all in GUEXT Madrid, we are united in this important moment.
Cristina.
Merry Christmas and Happy New Year 2025
December 2024
Good morning,
We have gathered to celebrate Christmas and bid farewell to a year that has been challenging but also full of valuable lessons.
Before we move forward, I’d like to share some key points about our operational progress:
- Although we didn’t meet the December 19th deadline as planned, we came very close. I want you to know that we remain committed to wrapping up everything that is still pending.
- We are still awaiting the technicians’ visit. This process takes time, but we are ensuring it is carried out in the best possible way.
- We are providing support to the market to ensure our customers don’t go without service during the holiday season.
I know this effort can be exhausting and, at times, it feels like the burden always falls on the same shoulders. However, what we are doing is of great value because it reflects our company’s essence and what we aspire to build together.
Beyond facing these challenges, I want to express my gratitude for your attitude. Each of you carries out your work with the goal of building a better life, and that dedication motivates Javier and me to continue giving our best to ensure ITV moves forward.
In recent days, I have reflected on what my father would say if he were here. I am convinced that his message would be a heartfelt “THANK YOU.” Thank you for being here, for your effort, for feeling, for complaining. Thank you for rebuilding, crying, stepping away when necessary, and returning at the right time.
Today might not have been the best day, but even bad days are a gift because they are ours. In the end, it’s better to have a tough day than to have no day at all. What matters is how we live it, how we face it, and how we find in each day an opportunity to become better.
Our commitment remains to work toward making ITV stronger and ensuring we all feel proud of what we accomplish here. But success is never the work of one person alone; we build it together. I am confident that next year will bring us many opportunities to continue growing.
During this holiday season, I wish you peace and happiness with your loved ones. Remember that true success is not measured only by results or the journey, but by the people and values we share it with.
Thank you for everything you have contributed this year. I am certain that 2025 will be a great year because we will build it together.
Merry Christmas and Happy New Year!
Cristina.
Carbon Footprint Reduction by 2023: A Step Towards Sustainability
September, 2024
Good morning
At ITV Ice Makers, our dedication to sustainability and care for the environment is a constant priority. On this occasion, we would like to share with you all the progress and objectives we have achieved in our project to reduce our carbon footprint by 2023.
Positioning in the face of climate change
Climate change represents one of the greatest challenges of our time, and at ITV Ice Makers we are fully aware of our corporate responsibility to address this global threat. Therefore, within our Integrated Quality and Environmental System, we have implemented a series of initiatives aimed at controlling, reducing and offsetting our greenhouse gas (GHG) emissions.
Specific strategies and actions
- Renewable energy and energy efficiency: We have installed a solar plant that generated 665,006 kWh of clean energy in 2023, allowing our facilities to operate self-sufficiently and significantly reducing our emissions.
- Process optimisation: Through the implementation of methodologies such as Lean Manufacturing and Ecodesign, we have achieved greater efficiency in the production of our ice machines, reducing energy consumption and waste generated.
- Sustainable transport: We have reduced emissions from transport by using efficient vehicles and optimising logistics routes, resulting in a 10% reduction in CO2 emissions associated with transport compared to the previous year.
Results and reduction targets
Thanks to these initiatives, we have managed to reduce our total emissions to 33 tonnes of CO2e in 2023, compared to emissions in 2022. We are committed to further improving these results, aiming to maintain our emissions in relation to manufacturing hours and average annual headcount, and to start controlling Scope 3 emissions by 2025.
Commitment to the circular economy
At ITV Ice Makers, we are firmly committed to the circular economy. Our strategies include designing products with environmental criteria, optimising processes to reduce, recycle or reuse waste, and using alternative raw materials and renewable energy sources. All of this contributes to reducing our carbon footprint and encouraging more sustainable consumption.
Conclusion
Our efforts to reduce our carbon footprint are not only a commitment to the environment, but also a responsibility to our customers, employees and society at large. We will continue to work hard to meet our sustainability targets and will continue to report on our progress.
We thank you for your dedication and support in this important project.
Yours sincerely,
Cristina.
NRA Show 2024: Thank you all
May, 2024
HELLO EVERYONE!
I am proud to share with you that we are present at the NRA Show 2024 in Chicago, one of the most important trade fairs for hospitality equipment. This event is crucial for ITV Ice Makers, as it gives us a unique opportunity to showcase our ice machines and strengthen our presence both in the United States and in other markets. Many customers and friends from all over the world visit us and share their experiences with us, which is always motivating.
At ITV Ice Makers we have worked hard to create a stand that reflects our commitment to quality and excellence. Our décor, signage and, of course, our ice machines in operation have been designed to impress and demonstrate the reliability and efficiency that characterise our brand.
However, beyond the technology and presentation, I want to highlight the most valuable part of our company: our team. Their dedication, professionalism and passion are what really set us apart. Every member of ITV Ice Makers has put in their best effort to ensure that our presence at the NRA Show is a memorable one.
Thanks also to you, we are showing the world why ITV Ice Makers is a benchmark in the ice industry. I invite you to continue in the same spirit of excellence and collaboration that has brought us this far. Each one of us is a fundamental part of this success.
We have invited the whole world to enjoy the opportunity to experience the ITV Ice Makers difference, our Ice For Life spirit.
And I can only repeat: THANK YOU.
Cristina.
The Ice For Life spirit in our Customer Service team
January, 2024
Good morning,
At the beginning of this new year, I would like to share with you the fundamental values that drive the ICE FOR LIFE spirit at ITV ICE MAKERS.
In our trajectory, we have gone from being a fledgling project to gaining a prominent position in the market. And this success has been possible thanks to the sacrifice and dedication of each and every one of us.
And I would like to highlight some of the pillars that have been fundamental in our path, especially in the Customer Service department:
Dedication and involvement: I would like to highlight the effort and dedication that each one of you brings to your daily work. There are numerous examples where this dedication has made a significant difference to our customers’ experience. This does not go unnoticed, and I would like to express my sincere thanks for this.
Balance between flexibility and dedication: Flexibility is a virtue we value and need, but it is also essential to understand that this flexibility must not erode our commitment to service excellence. Both aspects, flexibility and dedication, must coexist harmoniously for the benefit of both our clients and ourselves.
The importance of teamwork: Our success is not the achievement of an individual, but the result of a collective effort. Each of us brings unique skills and the best of ourselves to achieve a common goal. It is this collaboration and synchronisation that has brought us to where we are today.
Culture and balance: Here at ITV ICE MAKERS, culture goes beyond counting every second. It is about recognising and valuing the efforts of each of us in our work environment and in terms of the goals we share as a team. The balance is found in fair valuation and recognition of a job well done.
Open communication: I invite you, instead of focusing on counting the minutes, to open channels of communication to express our needs and concerns. I am confident that if we speak openly and honestly, we will find solutions that meet individual, team and company needs.
Together, with dedication, commitment and honest communication, we will continue to build and strengthen this great family that is ITV ICEMAKERS.
Thank you for your effort, it is the basis of our success.
Let’s keep on working together!
Cristina
Theatre at ITV Ice Makers: The mMusicians of Bremen
January, 2024
Good morning,
Last January 5th we shared with some of you and your children a very special event: a play set to music based on the classic Brothers Grimm fairy tale, “The Bremen Musicians”. The experience turned out to be a real life lesson for all of us, and I want to share why we decided to do it.
The story of “The Bremen Musicians” is known for its captivating plot, but more importantly, for its powerful moral. At the heart of the story, we find four animals, a donkey, a dog, a cat and a rooster, who, despite being shunned by their owners due to their advanced age, decide to embark on an adventure together to become Bremen musicians. As they progress on their journey, these friends discover the importance of self-acceptance and collaboration.
The play we enjoyed together reminded us how valuable it is to feel at ease with oneself, regardless of age or circumstances, and how teamwork can overcome any obstacle. The characters on stage conveyed this message in an emotional and entertaining way, leaving a deep impression on all of us.
This event was not only an opportunity for the children to immerse themselves in the magic of theatre, but also a way to instil important values such as collaboration and cooperation in their education. The story of the Bremen musicians reminded us all that sometimes in life we need to join forces and work together to achieve our goals.
We are delighted to have shared this experience with you and your families, and hope that you enjoyed the play as much as the actors and those of us who organised it. We will continue to foster this atmosphere of collaboration and mutual appreciation at ITV Ice Makers, and we hope that this lesson from “The Bremen Players” will inspire us to continue working together towards a bright future.
Thank you for being part of ITV Ice Makers and for joining us on this special day. We hope to create more memorable moments and valuable lessons together in the future.
And thanks to Yulia Vashchenko and her theatre school for making this dream come true!
Until the next adventure!
Cristina.
Appointment Forum of Renowned Spanish Brands
November, 2022
Good afternoon,
I would like to share with you the event that Javier and I attended on Monday the 21st.
ITV Ice Makers is a member of the Leading Brands of Spain Forum, a forum of which S.M. the King holds the honorary presidency and whose patron members include ACCIONA, Barceló Hotel Group, Hijos de Rivera, S.A.U. Inditex, MAPFRE, Grupo Osborne, Repsol and TENDAM.
The presentation focused on analyzing Spain’s role in the world from different perspectives. This is an important milestone for the FMRE, in which ITV Ice Makers participated as a forum member.
The list of speakers, their status and the topics covered made this event unique for all participants:
Reyes Maroto, Minister of Industry, Trade and Tourism;
José Juan Ruiz, president of the Royal Elcano Institute;
Gabriela Cañas, President of the EFE Agency;
Emilio Butragueño, director of institutional relations of Real Madrid;
Sara Baras, dancer, director and choreographer, with whom Cristina Cordón shared some moments, both underlining the importance of flamenco in the internationalization of the Spanish brand.
María Blasco, Director of the National Center for Oncology Research:
Luis García Montero, writer and director of the Cervantes Institute.
I would like to highlight the presentation of Pablo López, Director General of the Brands Forum, who provided us with guidance to work on the areas where the importance of the brand is evident, both in internationalization and in intangibles, and that for ITV Ice Makers, for our growth, it was a great help.
A great job in favor of the Spain brand, of which I will keep you informed.
Cristina