We want to be the best…and we are going to be the best

July, 2022

Good morning,

If at Christmas I talked to you about happiness, today I want to talk to you about COMMITMENT.

What do we mean by commitment? It’s loyalty, teamwork, efficiency, doing your job well, offering your time.

But we cannot understand commitment as an obligation, because then it weighs on us, costs us and does not have the same value, nor do we feel it in the same way. This is why I ask you to change the verb and apply it to all aspects of our lives.

Let’s change the concept of DUTY with that of WANT.

If we say “I have to go to work”, “I have to pay attention to what I do”, “I have to go for a run”… these actions weigh on us and become an obligation. However, if we change the verb and say “I want to go to work”, “I want to pay attention and do my job well”, “I want to go for a run”… we completely change the subject. Those of us who play sports know well how attention changes from having to do to wanting to!

And commitment is linked to that WANT. If there is no commitment, there is no job well done and there is no excellence, which we must all aspire to.

A company is like a boat, we all have to row at the same pace and in the same direction. Otherwise, we will not achieve the objectives we have set for ourselves and we will not arrive at the port.

So I want the summer to be good and, above all, I want us to be the best of the ITV ice makers. And we will be.

Thank you.


April 13, 2024