November, 2022

Good afternoon,

I would like to share with you the event that Javier and I attended on Monday the 21st.

ITV Ice Makers is a member of the Leading Brands of Spain Forum, a forum of which S.M. the King holds the honorary presidency and whose patron members include ACCIONA, Barceló Hotel Group, Hijos de Rivera, S.A.U. Inditex, MAPFRE, Grupo Osborne, Repsol and TENDAM.

The presentation focused on analyzing Spain’s role in the world from different perspectives. This is an important milestone for the FMRE, in which ITV Ice Makers participated as a forum member.

The list of speakers, their status and the topics covered made this event unique for all participants:

Reyes Maroto, Minister of Industry, Trade and Tourism;
José Juan Ruiz, president of the Royal Elcano Institute;
Gabriela Cañas, President of the EFE Agency;
Emilio Butragueño, director of institutional relations of Real Madrid;
Sara Baras, dancer, director and choreographer, with whom Cristina Cordón shared some moments, both underlining the importance of flamenco in the internationalization of the Spanish brand.
María Blasco, Director of the National Center for Oncology Research:
Luis García Montero, writer and director of the Cervantes Institute.

I would like to highlight the presentation of Pablo López, Director General of the Brands Forum, who provided us with guidance to work on the areas where the importance of the brand is evident, both in internationalization and in intangibles, and that for ITV Ice Makers, for our growth, it was a great help.

A great job in favor of the Spain brand, of which I will keep you informed.

Cristina