October 2024
Good morning everyone,
I would like to address both those who will be present at GUEXT 2024 next week and those who will not, to share why this event is crucial for ITV Ice Makers. It is not just a trade fair, it is a key platform where we showcase who we are and what we can achieve.
Why is it so important? GUEXT is one of the largest trade fairs in the sector, especially for the peninsular market. It will bring together thousands of professionals from the Horeca world, from distributors to potential customers. It will be the perfect opportunity to present our new products, advanced solutions and reaffirm our commitment to innovation. It is a unique opportunity to strengthen the brand and open new doors.
What are we looking to achieve? Although not all of us will be there, each of us is part of this joint effort. What happens at GUEXT reflects the work of everyone: production, R&D, quality, sales, administration, EVERYONE. Our goal is clear: to consolidate business relationships, win new customers and demonstrate why we are market leaders.
This is for all of us:
Those of you at the show, this is your time to stand out. You have the backing of the entire company to turn every conversation and demonstration into business opportunities, showcasing the best of us and our ice machines.
For those of you who will not be attending, keep in mind that the success of the show is also yours. The effort, dedication and quality that you put in every day are the pillars of what we are going to achieve.
A JOINT EFFORT: What we achieve at the fair is a reflection of teamwork. From the ice machines we make, to the technology we develop, to the service we offer, we all play a key role in making ITV Ice Makers globally recognised.
GOING FOR MORE: This show is another step towards growth and excellence. We know that the future is full of opportunities, and each one of us is key to achieving them.
Thank you all for your dedication, effort and commitment. The success of ITV Ice Makers is the success of all of us. Although we are not all in GUEXT Madrid, we are united in this important moment.
Cristina.